As a blogger, you want to ensure you use all internet channels apart from various search engines as effectively as possible to drive web traffic to your website.
Not only can you gain a worldwide audience, but you also have the power to grow your blog or business. You may already be very active on social media and have an established online persona but that does not always guarantee that your followers head to your website.
12 Top Tips to use Videos on Social Media to attract more Blog Readers
1. Create a short Video Script
Stand out from the crowd with a sharp and to-the-point video that focuses on what’s the core message of your post or content. Having a script, even for short videos, will help you lay out the groundwork and main goal for the video. You can refer to the script when in doubt and add more elements later on.
Video scripts can help you become more confident in front of the camera.
Social Media Marketing teams often use scripts as they expedite your video-making process and streamline your delivery to make the video production more efficient, budget-friendly, and resourceful.
If you have a YouTube, Instagram, or TikTok channel you may need to tailor your script to the different audiences and requirements based on video length, video format, etc. You should also bear in mind which narrative is most suitable for each platform to encourage as many viewers as possible to click on your website link added to your video.
Make sure you test different formats and scripts first, then analyze the results via the analytics features each platform offers and observe which videos get the most views and interactions. If you’re for example a travel blogger, then you should check out some travel vlogging tips to optimize your videos.
2. First impressions are everything
With the attention span of people being shorter than ever, you need to grab their attention in the first few seconds mainly. Start with a quick intro or get to the point very quickly. You can stand out from the crowd by having a few exciting first seconds with an eye-catching thumbnail.
Most of the bigger UK influencers also use this technique to get people to watch their content. You can add timestamps and video descriptions to the videos, which are especially important if you want to get viewers to find your blog or website and related posts.
3. Make all kinds of videos
People love seeing entertaining and informational videos on social media that keep them engaged. The most successful videos on video streaming platforms are the ones that manage to combine both. Being familiar with different types of videos will help you maximize your reach across all social media platforms.
Make different types of videos like vlogs and live streams so that there are a lot of different formats available for your audience to see and to even connect with you and your website. You should obviously set up social media pages for your blog or website where you can post stories and videos in combination with your written content.
Visit some of the blog pages I have created where I regularly share news and blog publications that go live:
You can run ads for these pages to reach more people such as paid Facebook ads for example that come in different formats including video, which I have also used to increase the followership.
4. Focus on good Storytelling
Good storytelling is one of the most invaluable skills that any blogger or content writer can have.
With people having more creative control over the content than ever, it is your responsibility to have a good story in a place that conveys your message effectively. This will give you an advantage over your competitors no matter what. Compare what the most successful bloggers in your niche are doing and what is trending.
Making content relevant and unique for your brand with seasonal events such as Christmas or Blue Monday can help gain additional traction on social media with the right hashtags.
However, try to develop your own style that is immediately recognizable and be your authentic self just like me:
A storyboard will help you to plan video elements, structure, materials, resources, and people you need.
5. Think about Aesthetics
Visuals are everything in the online world. Having an eye-pleasing video is a must, and key elements are ensuring you are in a well-lit space for example, and capturing a video with adequate sound quality.
When editing the video, add transitions and motions of your choice and add text incorporating the core message. This will help your video stand out more than ever. There are different filters available too in video editing apps that you can use.
With great audio and video editing tools available now, one should focus on having a unique aesthetic for their brand. This helps with brand awareness and recognition.
6. A good Setup is important
Although gear is not the most necessary thing in the world, having good gear can make a world of difference. A tripod, camera, and ring light will take you a long way. You can then later add on a mic for great audio capture. This is a great digital marketing strategy too.
Work with the gear that you can afford, and as time goes on, you will be able to hone your craft more and save up for the best equipment and then buy it.
At the start, a camera phone, ring light, and tripod are the only things you may need. This will help you get started and see what the shortcomings of this setup are.
You do not need a professional setup and can get great results even with more affordable gear. All this gear will make sure that you are not spending too much time in post-production.
Here’s one of my recent videos from a business event I attended that was recorded with a smartphone camera with the help of freelance photographer Petra Eujane who edited the video with Adobe software:
7. Short Videos are trending
Ever since Tik-Tok took over, short videos have been all the rage and you saw that my video is also under 2 minutes long. If you can boil it down to 2 minutes or less, you will get a great response from the audience with ideally some engagement in the form of social shares or clicks on your link, which I did on the social media channels I shared the above video on:
Digital marketing relies heavily on emerging trends so link your videos to trending # or events for example. Getting to the point right at the start will help you lock in users and tell a compelling story that is not too long and overwhelming. Remember: you want to get their attention and lead them to your website or post, so make sure you include a call to action!
8. Social Media Optimization Strategies
Different social media use different video formats for their video services. On Instagram, you can have both landscape and portrait videos, but on YouTube, horizontal is still preferred.
Knowing what video format works best for each social media platform is hugely important to curating converting content. Not only do you get to customize the video format for different platforms, but you can have an exclusive video for each and redirect your audience from all channels to your website. Having different sources of leads will help you achieve higher lead generation and conversion results.
Even though Tik-Tok launched the trend of portrait videos, it has been adopted by many other platforms. Facebook and Instagram now support both portrait and landscape videos, and YouTube is also experimenting with this idea. Every time a platform releases a new feature, its organic reach of that will be extremely high. You can use this to your advantage.
9. Use Music
Trending songs have been a great way to get more likes and views for videos. It is a great way to get more engagement on your post. You will have to sync the audio to the video, and this can be done via editing and social media apps.
In recent times, pairing good content with great music has been a winning formula for many. Not only does it bring a familiar aspect to the reel, but it also makes it more engaging. Some audio and music additions have the potential to be converted into skits too. Therefore, many of the top creators focus on the right music for their videos.
These short and relatable skits can be shared by people due to their high relativity. Companies have been capitalizing on these skits to present their brands in a semi-formal and endearing way. This, along with trending music, is one of the few ways with which you can grow your blog exponentially and organically.
10. Make the most of Subtitles
Adding subtitles to your video is great for people who might not be familiar with your content, or language, or who sometimes just miss out on what you are saying. Many people like to watch videos without sound, and subtitles can help you get your message across even if they are not listening.
11. CTAs are more important than ever
Including a call-to-action at the end of your video is a great way to direct people to your website. You will tell people exactly what to do and provide relevant information and links in the video description.
With possibly millions of people watching your content, a clear-cut CTA helps you to get into your sales funnels. The CTA should match the tone of the video and your brand’s mission and be attention-grabbing too.
12. Repurpose old content
Not everyone knows or has seen all your videos. If a video performs well, no one says that you cannot post it again. You can remake it and share it with your new followers. Strategically sharing older content will help you optimize and maximize your reach.
You can recycle a tried and tested piece of content that has been highly engaged with. Such videos or posts are more likely to go viral or have high engagement rates again to drive more traffic to your website and channels. You can repurpose your old content every month so that the new viewers get to see the most successful of your videos but are revamped.
Final Thoughts
Video has been the king of marketing, especially in the world of social media. It is now easier than ever to make a high-quality video with most phone cameras being good enough to do the job.
Use the algorithm of these social media platforms to your advantage to curate content that will be picked up by them. This increases your chance of being seen by people that may not engage well with your written SEO optimised blog content that can be found via search engines.
No matter what your niche or industry is, social media can bring much-needed brand awareness and recognition to your blog or website.
Follow these tips, and you will be able to take maximum advantage of what video and social media have to offer to increase your website traffic and engagement rates.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Content Writing has undergone significant change in recent years.
Technology has undoubtedly given content writing and content creation a significant platform and content consumption is at a peak today.
According to various sources gathered on Bing and Google search, in 2022, every minute on the internet, users sent 231 million emails, streamed one million hours of video, shared 1.7 million pieces of content on Facebook, and spent 90.2 million dollars on cryptocurrency.
It is very clear that content and data are the new gold in the digital era and content creators need to know about the various types of content writing services they can offer to their market to remain relevant in a time where Artificial Intelligence can deliver a lot of content, including written and visual content.
I will therefore walk you through different types of content writing services for SEO marketing and how each of these services can be tailored to remain in demand and effective for clients, websites, and marketing campaigns.
The Top 7 Content Writing Services Content Writers can offer
1. Copywriting Services
Copywriting service is a professional service that provides high-quality content for various purposes, such as websites, blogs, social media, newsletters, ads, brochures, and more.
Usually, this entails providing relevant written material according to the requirements of clients for the web, advertisements, or other forms of communication and marketing.
The art and science of writing to convince, influence, and motivate people to perform the desired action is what copywriting is all about. It covers various specialties, including editorial, advertising, public relations, direct marketing, and social media.
A copywriting service can help a business communicate its message or mission effectively, persuade its audience to take action and boost brand awareness and credibility.
The copywriting services I offer, for example, range from creating brand-new content for web pages to improving content for search engines and marketing purposes, taking target keywords into account in combination with project briefs. I train our skilled assistant writers to provide unique, SEO-friendly content to take a client’s digital marketing and SEO strategy to the next level.
A professional copywriting service can therefore save clients time and money by taking care of the research, writing, editing, proofreading, and SEO optimization of their content.
2. Blog Content Writing Services
A blog content writing service is a type of service that provides high-quality and engaging content for blogs as the name suggests.
Blog content writing services can help blog owners scale their blog content to attract more visitors, increase conversions, and establish their authority in their niche.
Blog writing services typically offer different packages and options for different needs and budgets, and they should tailor the content to their client’s requirements and unique voice.
Some of the benefits a blog content writing service should offer are:
– Saving time and energy:
Blog owners can focus on other aspects of their business while the service handles content creation and editing.
– Delivering professional and SEO-friendly content:
Blog content writing services offer experienced and skilled writers who know how to write for different audiences and optimize content for search engines using various SEO tools.
– Boosting credibility and reputation:
Blog content writing services can help blog owners to showcase their expertise and knowledge in their field and build trust with their readers.
– Increasing engagement and loyalty:
Blog content writing services can create content that is relevant, informative, and entertaining for the readers, encouraging them to interact and return for more.
Blog writing aims to build relationships with readers and open doors for customer interaction. In general, it can be a successful strategy for companies to expand their online visibility and connect with their target market through targeted posts.
Businesses can create a strong online presence with SEO blog writing services in particular. Professional blog writing services help brands establish themselves as thought leaders in their industry, improve their search engine performance and visibility and generate leads and sales.
Expert writers will collaborate closely with clients to understand their business and target market before producing high-quality blog content, consistent with their objectives and marketing strategy.
3. Web Content Writing Services
Web content writing involves writing for different websites to demonstrate their services or products to a target audience. Today, every company, large or small, competes with one another online to sell its products or services. The website should feature tailored and targeted content that simplifies its offerings and assists businesses in grabbing a larger number of potential buyers and eventually increasing sales with effective and converting Calls To Action (CTAs).
The content must be creatively written to draw in potential customers and follow the best SEO strategies to gain visibility where needed. Website content can be extremely versatile ranging from home page content to policy content and service or product page content.
Now more than ever web content writers need to understand the importance of engaging, high-quality web content for websites that are viewed on various devices. That’s why they should provide expert web content writing to help their clients attract and retain website visitors, enhance conversions, and leads, and establish credibility with their audience.
Additionally, web content writing services can be crucial in supporting key (sales) landing pages or service pages for particular marketing campaigns and the copy must be highly effective and converting, which requires skilled and experienced experts who have created such web content successfully in the past, which they ideally showcase in their portfolio.
4. Social Media Writing Services
One of the most effective ways to spread the word about services, products, and a brand is through social media. Additionally, it can be a fantastic way to drive traffic to websites, landing pages, and marketing campaigns.
However, often social media campaigns don’t achieve a high number of likes or shares and lack engagement. So, the copy in combination with the right hashtags and tags as well as visuals is key to achieving good results. This is the effectiveness of social media marketing done right: it can attract a far larger audience with targeted copy and management of the content.
Professionally designed social media posts using unique ideas can fire up a business presence on social networking sites. Creative content developed by experts for innovative social media posts can turn any marketing campaign around and impact SEO by driving more organic traffic via social media accounts to specific pages or posts. Talented social media content writers work within a client’s budget to create engaging social media content for their business and offer to manage this via social media management tools for example.
5. SEO Press Release Writing Services
If your business operates in the digital marketing and SEO industry, you must know what a press release is and how it can benefit your brand. Press releases are created to inform consumers of new updates and developments in a particular business or industry. Whenever a brand expands its business, signs new mergers, launches new products in the market, organises events, or opts for a marketing deal, press releases can be used for making announcements.
A press release has seen many changes, yet some brands still utilise them for their original purposes. Press releases are a component of branding and sales campaigns in modern digital media. As a result, the material should be focused on sales and marketing written for a small, medium, or large organisation. It should also engage readers on digital devices to increase the chances of triggering clicks to referenced websites or channels.
With the help of media release writing services, a client can collaborate with experienced press release writers who will optimise it for SEO. This is also called an SEO press release writing service. SEO press release writing services should include crafting or editing a press release and optimising it for search engines and the specific platforms or publications it is intended for. The traditional formatting of a press release should be considered, but primarily the release should be engaging, containing core keywords, quotations from spokespersons, and media like images, videos, or posts. This will boost brand recognition and attract potential clients to a business and have a positive ROI for the client.
Article content writing has been around since the first periodicals, newspapers, and magazines were published. However, it now covers a significant portion of the internet too.
This is where SEO content writing services come in. The writer offers to optimise content for search engines by researching and including relevant and effective keywords, using SEO strategies. The writing is mostly based on the keyword focus, but it must be effective to keep the reader interested and encourage them to engage with the content. The main goal for such content is to be ranked well on search engines to achieve more views and clicks.
SEO content writing services can benefit businesses and brands that produce all types of articles ranging from in-depth guides to list posts. Creating unique content that can boost a business’ SEO strategy to help them rank for long-tail, informative phrases, and keywords in top SERPs is a skill that many companies pay well for as it can generate a higher ROI.
7. Guest Post Writing Services
Guest posting is a beneficial strategy for brands trying to grow their reach, attract more potential clients and build their reputation. Businesses can enhance brand visibility and reach a larger audience by publishing content on reputable websites, magazines, and blogs in their niche or industry.
Guest post writing therefore requires some understanding and consideration of SEO and link building as writers should include backlinks to a target website strategically, following the requirements of the publisher. Done right, guest posts can boost a website’s search engine rankings, and increase traffic and brand awareness. This can ultimately lead to increased revenue and sales for the business.
Guest post-writing services should offer article writing that caters to the target audience on various platforms to get effective guest contributions published in reputable publications. A guest post should provide valuable information and insights for selected audiences to establish the business as experts. It should help brands to showcase their expertise and knowledge, which can boost credibility and trust with potential consumers.
Additionally, it should lead to the content and brands mentioned in it becoming household names in targeted niches that are being referenced by various sources on the internet.
Discover more about effective guest post writing and strategy here:
Content writing services are crucial for SEO and digital marketing as most businesses have an online presence today. Many content types can be created for a brand to establish a stronger reputation, drive more traffic and engagement, and establish a name in the market. Many businesses will choose to outsource the listed types of content writing as they can be time-consuming and often require specialist writing and SEO skills.
A content writer should therefore be able to offer a variety of content writing services such as the ones listed, which can achieve higher rates of pay through further specification and exclusivity. Every content writer can learn SEO, link building, and marketing skills through online courses such as those offered at SeekaHost University, which will help them stand out among other content writers and target high-profile businesses with specific requirements.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
I’m only guessing this, but it seems the phrase “intellectual property” is rarely used in its right sense. Perhaps the only place where the word’s meanings are non-negotiable is the courtroom – but even there it is debatable!
As a blogger and web content creator and publisher, I’d prefer you understand IP law, and how it affects your use of internet sources such as images, from your home (and not the court).
So, I’ve compiled this guide to demystify these two words in combination with blog images and visual content in general. You ask why?
Well, having come across copyright infringement cases I want to pass on my experience, lessons, and research and share it with my blogger community to create more awareness of this complex and haunting topic.
You can also check out this post I’ve written and published on ClickDo’s Blog:
There’s no replacement for reading the entire activity on your own. Tedious; I totally understand.
Nothing you read on the Internet (this guide included) can replace contextual advice from an expert attorney or IP lawyer.
This guide is made to give you some curiosity and direction so that you can then discover the answers to your specific questions.
Given the abysmally low probability of the readership of this article consisting of legal minds, here is the “at a glance” version of UK Copyright and IP law:
Within the UK, Copyrights are automatic in nature, which means that there is no protocol or formality needed to acquire them.
Point number 1 also means that there is no central organization that handles the registration of your Copyrights. In short, if you are the creator of something, its copyrights will automatically rest with you.
For content publishers: as stated above, creators of images and artwork automatically receive copyright protection whether or not they apply for it, and it is also given to them whether or not they use the copyright symbol in their works or not.
[For people who use licensed images]: This translates to increased risks of copyright claims for users if they do not pay meticulous attention to what license their chosen images are billeted under (the safest license under which you can use images for your publications is the creative commons license).
Now, when it comes to creating content, in the UK, you are automatically covered.
How does the Copyright Act apply to Blog Images from the Internet?
Does copyright apply to the Internet-sourced images I use in my content? Short Answer: Yes.
To put it in simple terms, a copyright holder can release his/ her/ their works for public use with certain limitations imposed on how you can use those works.
Each limitation has a keyword, which is described below, including the restrictions it comes with. For example, a “Copying Restriction” prohibits you from copying the work in any form whatsoever, so it is for your personal use only.
The full restriction list can be found here:
#
Imposed Limitation
What this means for you
Additional Reading
1
Copying
The work is for your use only, and both electronic (e.g. scanning) and manual (e.g. tracing) forms of copying the copyrighted work are prohibited,
2
Copying Issues To The Public
You cannot publish the work on any distributable material that you create.
3
Communicating The Work (To The Public)
Basically the same limitation as “Copying Issues To The Public”, but with the add-on of you not being able to use such works with the internet, radio, TV, or other such distributive publications.
4
Performance
You cannot use such protected works for public performance, and specifically for images, they cannot be displayed in exhibitions.
5
Rental, And Lending Restrictions
The thing to note with the terms “renting” and “lending” is that renting is only done for profit. Under this restriction, you cannot rent, nor lend such protected works to anyone, for any reason.
You cannot translate such protected works to another language, or adapt them in any way or form whatsoever. Thus, these works are for your use, “as is”.
Simply, under copyright law, without the owner’s permission, you cannot:
Copy, Distribute, or Lend the work.
Publicly display the work.
Adapt the work.
If you want to find the owner of a copyright, you can check the British Copyright Council, but no copyright owner is obliged to register here so they still own the copyright to their work even if not listed here.
What are the Consequences of Violating the Copyright of Blog Images?
If you are found guilty of copyright infringement in a magistrate’s court, you could be fined up to 50,000 GBP, and could also be slapped with a jail term of up to six months. Yes, you read that right!
If the case reaches a Crown court, the fines are unlimited, and up to ten years in jail. I know, shocking!
Instances, where an entity pursued legal action for copyright in the UK, are:
If someone infringes upon copyrights, the administering organization/individual and/or the owner of the copyright have the right to file and pursue a claim to their copyright through the judiciary in the UK.
This often gets very expensive for the infringers, with them having to pay for the cost of using the image, their own legal fees, and the copyright owner’s legal fees, and all this can quickly amount to much more than the costs of using the image, to begin with.
To boot, infringers may also be asked to remove at their own cost all copies of the pre-licensed version of the copyrighted works from the public domain.
Exceptions To Copyright Law Protection
Under copyright law, without the owner’s permission, you can to a certain degree use the copyrighted material for
Study (Private and/ or research) purposes.
Performance of, copying, or lending the work for educational purposes.
Reporting in the news (not for images though), and criticism.
Recordings of any form of broadcast for consumption at a time more convenient to you. This entire process is formally known per pro as “Time Shifting”.
Producing a backup or a copy for personal use (in terms of computer programs)
The doctrine of fair use by Nick Youngson CC BY-SA 3.0 Pix4free
Where Can You Get Copyright-Free Legal Images?
This is the key question for all content creators, publishers, and bloggers and let me tell you, it’s not as easy as you think.
Read on!
Stock Image Websites
Where can you get copyright-free legal images online? The most obvious answer is – stock-photo websites. But you’ll soon find out that you’re still exposed to copyright-violation lawsuits, even for using images from a stock photo website.
What are stock photo websites?
These websites are an online library of images across various genres that can be sorted via keywords and tags. Most of them have been uploaded by photographers and graphic designers.
There is a huge collection of these images online, but you may be required to pay if you exceed a certain number of free images, etc.
Some websites are 100% free, while others require you to pay per image, or for unlimited use on a time-period basis.
Stock image websites mention what their images are licensed under usually in their policies. However, there are often exceptions and it is not always easy for users to determine the copyrights on the image and the restrictions, and where and how they are applicable.
These policies are often written in legal terms and are difficult to understand. It’s therefore best to only use platforms that clearly label each image they offer for free downloads with the copyright symbols which I’ve listed further down in this post.
Always check every single image’s licensing first before using it.
Having gone through many stock image website policies, I have found that these are the clearest in their licensing:
Some licensed images on stock websites (most of them actually), will require attribution to the creator/owner of the image and it will say this where required in the license.
Note: I’ll cover different license types later in this guide.
Make your own legal Blog Images [Tool: Canva]
Seeing that copyright can become a true minefield for any blogger and content creator and publisher, I suggest creating copyright-free visuals using design tools yourself.
The prime example of such a tool would be Canva, a design tool for which all you need is a web browser and an internet connection.
You can use the design you create on Canva without worrying about copyright infringements on your published blog content, provided of course that you have not used copyrighted images or parts of copyrighted images in the design process, to begin with.
Note: This is a simplistic version of the answer to your question – whether you can use Canva’s library of free multimedia to create visuals that are copyright law-compliant. For a more detailed answer, refer to the official policy statement.
Generate legal Blog Images with AI [Tool: DALL·E 2]
You can also use Open AI’s DALL·E 2 to have artificial intelligence generate images for you.
Note: images made with DALL·E 2 are still the property of their parent company Open AI, but you are free to use (and sell) any images that you create with DALL·E 2 and keep the profits for yourself.
However, you should note that DALL·E 2 and open AI retain the rights to such images, and they may themselves choose to sell the images that you have asked the tool to create.
That said, any profit that you make from DALL·E 2, is yours to keep, without repercussion. Do check their policies, however, to be on the safe side.
Stock Photo Websites for Blog Images: Things To Remember
Which licenses let you use stock images for commercial purposes, with complete compliance with copyright laws? The answer is – a CC0 license.
Ideally, what you are looking for is a Creative Commons license, specifically a Creative Commons Zero (CC0) license.
Quite literally, CC0 licenses allow you to do whatever you want with the images, whenever you want and as frequently as you want.
You can usually get “attribution required, free to use” or CC0-licensed images from stock websites.
Even if the use of an image is allowed to the public, you really want to read the fine print of the license that it falls under.
For example, “Free for non-profit” licenses are just that: free use only for nonprofit organizations.
Here is the “at a glance” information that you should know when using stock images.
If you look at the subsections under their “information” tabs, most stock websites state that they absolve themselves from any copyright claims against images that you have gotten from their website in the first place, which is why it is super important to research the usage limitations and restrictions for photos posted on these websites. Again, it is best to look for CC0 or other creative commons licenses.
You can also use stock images with the CC0 license to create images of your own with design tools. Just ensure you do not use copyrighted images (for which you do not have usage rights) in the designs.
This section will quickly bring you up to speed on the language of copyright – it is really easy to get lost in the mix of copyright terms.
Here is a table that should help us decode the corporate jargon:
#
Label
Symbol
Particulars of Label
1
Copyright
This means that the owner or holder of the copyright will reserve all rights of the copyrighted work(s) under copyright law(s) and that the copyrighted work is free for fair use.
2
Creative Commons
These works will have certain rights under copyright law(s) withheld, and these will be clearly communicated. These works frequently appear with the tag of “Some rights reserved”, and always require attribution to the creator. It is important to note that such licensed works can have their usage rights changed after you use the image.
3
Public Domain
The copyright owner has waived all his, or their rights and claims on the image, and you can modify, copy, and even distribute the work to the public domain, even if such use is intended for commercial purposes.
4
Fair Use
This case is exclusive of public domain image libraries, Creative Common licensed images, and stock image websites. Per the 4-factor test (purpose, nature, amount, and effect), you may find yourself able to use such images under the fair use case policy of copyrighted work(s).
Identifying Copyright Holders of Blog Images
In the case where you cannot identify which individual holds a copyright, here are some steps you can take:
A WHOIS search: If the image you are looking at has been posted by the owner of the website where said image appears, then a WHOIS search will reveal the contact data of the website owner, and by extension, of the copyright holder.
You can also right-click the image, and then select “search Google for this image” in the drop-down menu. This will display a results page with all the websites that have the same image on them, possibly helping in tracing the copyright holder for that image. Bear in mind, that the copyright owner is not legally required to mark their images on the internet as copyright protected.
You may also consult a private copyright registry, of which several are named in annex one of this report published by WIPO (The World Intellectual Property Organization).
If you can find the owner of an image, but no contact details for the copyright holder, you could try looking up the following organizations, because there is a good chance that the copyright holder is a part of them:
BAPLA (The British Assn. Of Picture Libraries and Agencies)
If you find an image online for which you have no license information, assume that it is protected under copyright law.
Properly Attributing a Blog Image: A Guide
If you decide to use an image that requires attribution, again, ensure you have the right to use it before you credit the creator/copyright owner. Because they can easily track each image published online that is tagged with their name and identify any copyright infringement easily.
Copy the URL (link) of the image and note the name of the creator/photographer.
Add image attributions to the image title tag itself (wherever you use the image in your blog) as well as to image alt tags.
Also, include the creator’s name as a caption for the image. You can also do this as a note at the end of the blog.
It is always a sound idea to reach out to the copyright owner and tell them how you plan to use their image. You can begin the message by thanking the creator for making the image available under the creative commons license.
To preserve the image quality, try to use embedded codes to display the image.
Terms and Conditions of Legal Images: The Fine Print
DALL·E: The parent company, Open AI reserves the right to have works reviewed by third-party contractors, and if the service is used through labs. open, then credits bought on labs must be used within one year from the date of purchase, or else they will expire.
Wikipedia: Wikipedia has washed its hands of any images that you find on Wikipedia by saying that “They cannot guarantee information validity”. This is why it is imperative to verify the license that even Wikimedia commons images come under before using them.
Creative Commons 2: Even CC2.0 licenses on sites like Flickr redirect you to this page on the CC website, which basically says the images are for non-commercial usage only.
The Snapshot
Exhausted? I know. Welcome to the legal desert that sucks you in and dries you out. But as a content creator, publisher, and blogger, you need to understand what you’re dealing with, especially if you offer your content publishing and digital PR services including images, screenshots, logos, etc. to clients. I hope this guide helps you to not become a victim of copyright infringement claims as they are not pleasant.
In my view, the internet should be a place where we can all share resources that we make publicly available sensibly. Anyone who’s not happy to have their content shared, should not publish it in the first place or ensure that it is clearly labeled or protected from copying. I, therefore, recommend every blogger and content creator create their own images, graphics, and designs where possible to save themselves from such headaches. This will also benefit your branding and make your content more unique, which will help it rank better on search engines.
More Important Resources and Useful Links if you fancy
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
An online presence can either make or break the success of your blog as a copywriter, influencer, small business, or large corporation.
With Google’s latest search algorithm update promising a meaningful impact on search results for particularly helpful content, implementing such SEO tactics is essential for any online author looking to maximise their web presence.
Achieving soaring site success depends on many aspects of the course, which I cover here on my blog. However, through a common practice that bloggers and SEO experts refer to as ‘guest posting’, online stature and notability can form the foundation of establishing a brand in the online community.
Guest blogging is more than just link building. Placing strategically planned guest articles in relevant publications can lead to additional publicity from trusted or renowned sources and introduce you to a far-wider-reaching audience, which is partly considered digital PR nowadays.
Inviting you to explore the benefits of guest posting, I will be your guiding compass for producing effective guest content to reach the SEO goals set for your site or brand.
Hopefully, I will inspire you to develop an online presence, build your brand, and gain more exposure and virtual visibility as a business or a person.
What is Guest Posting & Why do Authors Value it?
In accumulating a frequently expanding online audience base, copywriters, bloggers and businesses often turn to top guest posting sites as vital platforms for attracting interested visitors to their websites/blogs.
Guest writing is a way of sharing your knowledge, skill, or expertise with other audiences apart from your own. It can happen in different forms such as blog posts, magazine articles, interviews, news releases or reports, opinion pieces, etc. and I will share examples here.
Guest blogging, also referred to as guest posting, is the closest form of online networking for writers and authors of any kind and is an important part of outreach work for more online exposure.
Encompassed by the act of writing content for another website as an independent writer or contributor, guest bloggers should aim to be featured on a higher-ranking website with solid web traffic in their niche. Consequently, you can soak up your site’s viewership potential by virtually piggybacking on a more prominent online entity with similar posting pillars of interest.
In the example illustrated below, data analytics show a substantial rise in site traffic, where the Digital Entrepreneurship Story I wrote for Home Business Magazine doubled my visitors and tripled average page views to my blog:
Credit: Seekahost App Hosting Control Panel
The Importance of Guest Articles
The collaborative cohesion between guest posting & blogger outreach services is what makes the pairing potential a mutual win-win for both the author and the online platform where pieces are published.
Guest posting is also valued by bloggers and businesses because, by keeping readers engaged, successful guest posts deliver new perspectives through fresh content crafted to cater to their audience.
Promotional boosts can also occur when guest bloggers share their written material with their networks.
My Top 6 Benefits of Guest Posting
I know. It seems counterproductive to spend time writing articles for other sites you may view as competitors when you could be using that time to create content for your site.
1. Trust: Online Authority, Reputation, and Credibility
Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.
With the prevalence of ‘fake news rampant in the digital era, offering solid information people can trust is of utmost importance when relying on authority as a crucial element of an effective marketing strategy.
Perceptions of you by readers build trust in the brand you’re affiliated with, subsequently improving your value and online stature. By attaching your name to the written pieces you produce, your trustworthiness gets tested, giving way to guest blogging as a critical measure for managing online reputation through the quality of your custom content.
As an equally important factor in establishing authority, credibility delivers guest blog posts on popular high-ranking sites in your industry, enhancing your virtual visibility by vetting you accordingly. Due to this vetting process, site owners who may be exceptionally picky when posting content look for the most creative, unique, and authentic content from guest bloggers.
You can learn more in my articles about online media placements and how they can boost your brand awareness and visibility with high-profile publications:
Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. Accumulating backlinks paves the way for SEO platforms like Google to assign higher domain ratings, resulting in higher site rankings in related keyword search results.
With relevance being a key driver in search engine algorithms, a guest post includes a relevant backlink when both ends provide similar information. For instance, if you’re creating a backlink in a guest post for a fashion website, directing it to your food blog wouldn’t serve your site and readers any favors.
With the emergence of ‘clickbait’ impacting the interconnectedness of the online community, context matters. As such, authors aim to minimise all mismatching material to ensure that their guest blogging makes sense for both them and site owners. This means that any backlinks added in guest content must provide the targeted reader with value first of all.
You can read my guide on effective link building to better understand what to look out for when you build links with your guest blogging, which does not only include written content by the way:
As an advanced version of gathering organic traffic for monetised blogs, high-quality traffic develops when sites begin to attract visitors who are most likely to benefit from their content or make a sale.
By publishing guest articles on other relevant websites, you’re already amassing a target audience interested in your posts. High-quality traffic takes this a few steps further by reaching readers willing to purchase sellable items featured on your blog.
If your website earnings are generated purely on advertisements or eCommerce, using compelling content to target those who are more likely to resonate with your material and hit ‘click’ will help you reach your quota.
This can be best achieved with a so-called CTA (call to action) that should invite the readers of your guest content to explore your website.
If you’re an influencer, you can check out my influencer marketing tips for higher conversions:
If you produce more visual content and are especially active on social media, then you can read my social media video tips guide to learn how to lead more traffic to your blog:
Online portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.
The more a brand thrives online often depends on how valuable the shared information is and via which sources it can be found. In terms of reputation and status, a guest publication in an esteemed magazine like we got published on Entrepreneur.com or Forbes.com can hugely impact your brand. And even search engines like Google will rank such high authority mentions well, giving your name far more online exposure.
Instead of limiting their online portfolios to their respective platforms, authors use guest blogging to branch out and engage with larger audiences, so they don’t have to promote their brand through less relevant advertisements like paid ads for example.
5. Driving Social Media Success
Gravitating toward appearing in as many places on the internet as possible, guest bloggers turn to social media as an additional online avenue for putting their brand on display to garner brand mentions.
With the potential for social media influencer marketing to meet favorable returns on investment, some guest bloggers swear by the practice as an effective tool for building brand awareness.
Plus, often the publications that publish your guest content will share it on their socials and tag you in it so that their followers also find you there. Or if you share your guest content and tag them, they may reshare it with their community as you can see below with a tagged Tweet for londonbusinessnews.com:
Credit: LbizNews
Are you a blogger with aspirations of becoming an online influencer?
Using your online persona and social media following as tools for sourcing wider audiences for your site is not a sure bet. However, turning to various social media video tips to drive traffic to your blog posts can make this goal attainable.
In addition to brand mentions and online influence, social media sharing is also considered a key motivator in driving online users to follow new accounts or visit prominent websites. Commonplace nowadays for readers to see Facebook, Twitter, and LinkedIn ‘share’ icons displayed on guest articles; we have site owners to thank, as guest blogging helps gain those shares.
Also falling under the social media umbrella, profile growth offers brands opportunities to feature in “who to follow” lists and suggestions with just a few simple guest posts.
The example below perfectly illustrates the potential to garner wider exposure when tagging businesses in social media posts:
Practice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.
By consistently churning out captivating content through your guest articles, you will start to notice your grammar, spelling, and overall readability improve over time. Furthermore, by applying what you learn to the content on your website to make it stand out, your site will, in turn, perform better the more effective you become as a writer.
To give you a leg-up, my knowledge of using engaging content to create blog posts that Google sends many readers to will provide you with all the helpful hints needed to make for a full-proof SEO framework.
My Go-To Guide to Perfecting Your Guest
As a copywriter and online media strategist for ClickDo and SeekaHost, I am constantly trying to give other writers, bloggers, and businesses opportunities to align themselves with a credible content publishing source that is beneficial for their guest blogging agenda because digital news and media services can offer fantastic custom content marketing opportunities and you can find out more about what we currently offer via various platforms here:
Touching on various topics, digital press and news release publication services offer the faultless funneling of versatile information that covers different subject matter, which diversifies your outreach objectives.
Ready to boost your guest blogging game?
My proven tips include always remembering to:
Use your guest content to cater to your intended audience
Establish collaborative brand alignments
Follow editorial guidelines
Avoid submitting overtly self-promotional material
Include a call-to-action
Include internal SEO links strategically
Include added media strategically
Be original
Conclusion
Guest blogging is hands down one of the best ways to test new content marketing strategies and developments for the benefit of your blogs and websites.
Be bold and reach out to top publications with a tempting guest post pitch to test the ideal strategy that works best for guest content publications that boost your name or brand. While you are at it, avoid letting yourself get mystified by the myth that content featured on someone’s site doesn’t serve any purpose for yours because it does – and in a myriad of ways as highlighted here.
For guest bloggers, their blogs are their brand, and by offering a platform of opportunity to generate revenue online, guest posting has become one of the best SEO practices for any website, from everyday bloggers to large corporations. So, get involved now.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Increasingly more people search online for information about how to register a domain name UK and create a UK WordPress blog site.
But before you go ahead and register a domain name in the UK, you should consider certain important factors that can affect the success of your domain and website.
According to Wikipedia the .uk domain extension also known as the country code top-level domain (ccTLD) for the United Kingdom was among the first to be registered in 1985, just a few months after the original generic top-level domain .com and the first country code after .us. This makes the .uk domain one of the oldest and most popular domains worldwide with millions of registrations.
Such ccTLDs are popular among Brits as they will immediately brand your website and business as 100% British. And even for international visitors to your .uk website it will be reassuring to know where your business is based.
But the .com domain remains the most popular worldwide with over 50% of all websites on the Internet using it as their extension. Other domain extensions that are just as popular as .uk are .net or .org.
So, no matter which domain you end up going for in the UK, whether it is .uk, .co.uk or .com or .net, you can find a domain name with all of these TLDs with SeekaHost easily and fast. You can get a .com domain for only $5.99, which means that in Britain you will only have to invest about £4. This makes SeekaHost’s offer one of the most budget-friendly prices that you will come across in the UK.
In this guide, you will learn about the important steps to search for the ideal domain name and buy it very easily at affordable rates. You will learn not only how to find and get a domain but also how to turn it into a successful blog with WordPress and the SeekaPanel.
Blogging is one of the best ways anyone in Great Britain can get started online with very little investment. The world is shifting online and knowing how to build an online platform helps in many ways for more prosperity, especially in difficult economic times.
Why do you need a Domain Name UK?
Starting a blog or any online journey starts with a domain name. It is your virtual property on which you can build any type of business you want. In the UK you will find a more competitive web property market with 11,918,249 .uk domains registered in 2020 according to Nominet UK. However, it will still be easier and more affordable to find a .uk domain compared to a .com domain.
So, let’s take a closer look at which domain names and extensions offer better career and work prospects online that you can utilize in Britain.
What Domain Name should you buy as a Brit?
Are you looking to create a blog?
Do you want worldwide traffic from other countries?
Are you going to build a local business website?
Are you planning to go global in the future even if you are starting a local business website in the UK?
If the answer is yes for the 1st and 2nd points, get a .com domain name that you can buy at the cheapest price at https://www.seekahost.app/cheap-com-domain-registration/. Dot com domains are the most trusted domain extensions globally for commercial websites and are therefore recommended for international business websites. You may however have to compromise on your ideal domain name as often strong, poignant and simple domain names will be taken with a .com extension, unless you have come up with a unique brand name like “ebay” or “google”. Try your luck by entering your domain name in the domain search tool inside the SeekaPanel to find out if it is available, how much it will cost, or which alternatives are available at which price.
If the answer is yes for the 3rd point, get a .uk domain at SeekaHost and search for the best domain name options available. By entering your preferred domain name in our search bar inside the SeekaPanel, you will find various domain name options delivered by our domain search tool with different TLDs, so you can make the best choice. You will very likely get a .co.uk domain name for commercial purposes.
If the answer is yes for the 4th point, get a .com or .net domain name as they are the best to rank in any country in Google search results.
If you want more help with how to register a domain name in the UK, get in touch with me or with one of SeekaHost’s domain name registration experts so that you can find the best domain options for you.
Bear in mind a few other factors before buying your domain:
Review the structure of your domain name. A domain consists of a prefix (https), a subdomain (www), the main name (website), and an extension (.com, .org., .net). Ensure it sounds and looks good.
The ideal domain name is short, easy to spell and memorable like “Apple”.
Try to include keywords in your brand and domain name to rank it better on search engines.
Avoid adding unusual symbols or hyphens as difficult to remember/spell domain names are less likely to be searched on search engines.
Think carefully about the extension of your domain name as explained above. Determining factors are location, purpose/function, and type of business.
Once you find and purchase the domain name of your choice, you can easily use the 1-Click WordPress installer to host it and get online fast.
Now let’s look at the 5 steps to register a domain name in the UK:
Visit https://www.seekahost.app/buy-domain-name/
Search for the domain name and you will land on https://www.seekahost.app/domain-name-search/
Choose the domain name and add it to the cart.
Proceed to sign in or sign up if you are new to SeekaHost.app at https://portal.seekahost.app/
Enter your details and purchase the domain name.
Once purchased, you can see the domain name inside the portal under the domains tab.
SeekaPanel is the world’s easiest to use WordPress hosting manager tool, built with the focus to help anyone buy domains and web hosting easily and fast. It’s not just easy but also offers cheaper options than most domain registrars and hosting services providers in the UK market.
How can the SeekaHost WP Hosting Manager help you register your UK Domain?
You can register most domains including .uk and co.uk
You can install WordPress on your domains with one click
You can buy affordable unique multiple class IP hosting for blogs or websites
You can get the DNS records
You can check website analytics data for better SEO and marketing strategies
You can install or delete your sites or upgrade/downgrade hosting plans
You can migrate your website from one host to another for free with tech support in the panel or tutorials how to do it yourself in the knowledgebase.
You can manage and access all your websites in a single interface.
You can change or cancel plans, register and add more domains, speak to customer support in the live chat and find resources in the knowledgebase.
You can access resources to help with website creation, blogging or even SEO and online marketing.
Convinced? Then follow the steps below to use the SeekaPanel to register and host a domain name in the UK.
Follow the below steps to host your domain name and create a Blog site in Britain.
1. Get started by heading to https://www.seekahost.app/ where can already search for your UK domain name in the search bar to check for availability.
2. Go ahead with the domain registration
Sign up and create a new account at https://portal.seekahost.app/register, if you’re a new customer. If you’re already registered then simply login to your account to continue with your domain search or purchase.
4. Search for your ideal domain name in the search bar.
Just enter the main name and click on “search”. You will then see the search results with all domain names and extensions (TLDs) available for registration, including their prices. If you’re happy with one of the displayed results, click on it and it will be added to your cart. Alternatively, you can continue to search until you find the best domain name.
5. Purchase your domain name by heading to your cart.
You are now asked to enter all your payment details and confirm that you want to order this domain. Once you confirm, your order will be processed and you will receive a notification email. You should then see your domain in your SeekaPanel dashboard (there are a few further steps you need to take to set up your domain correctly with the adequate configurations and you can learn more about this here.)
6. Now that you own your domain, you need to host it so that it is accessible on the internet.
Head to the tap “Hosting Plans” where you can select a WordPress Blog hosting plan:
6. You are all set to host your domain by installing WordPress to your domain name with the 1-Click WordPress installer.
7. Once WordPress is installed, change the name servers if you have the domain registered at another registry.
8. Activate the SSL Certificate for free and your domain will be secured and SEO friendly.
9. Visit your WordPress site login page by clicking on the login link to the site in your email notification.
10. Use your sent username and password to access the WordPress dashboard.
11. Start building your blog site and keep blogging.
You can learn it all by watching the below video by James at SeekaHost. The video will show you everything about how to create a blog step by step as I explained above.
If you require more guidance on how to start a website or blog with WordPress, you can find plenty of tutorials in the SeekaPanel knowledgebase or on the SeekaHost YouTube channel.
We have also created extensive guides with our experts:
And if you’re interested in learning more about blog monetization techniques and online marketing as well as SEO, which is vital to make your website or blog profitable, then head to our SeekaHost University and sign up for free online courses.
For further reading on different ways to earn a living on the Internet with a website or blog through blogging, affiliate marketing, sponsorships and much more, you can head to some of my other guides:
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Are you wondering what the best blogging platform is to publish SEO-friendly content that ranks to bank? Then read on. Maybe you found this article on Google today or most likely my most popular article “How to make money online in Germany“. I assume that you searched for the terms “make money online in Germany” or the many other related search terms for which this article is ranked on Google, and my article appeared in the first positions, so you clicked on it and ended up here.
Before we can delve into the SEO strategies that helped this article rank so well, I need to take you one step back to where and how this blog was started.
What is the Best Blogging Platform for Writers to Make Money?
There are many blogging platforms available and each of them offers advantages and disadvantages. You can check out the #1 London SEO Consultant’s list of the best blogging platforms for beginners to get an idea or check out this infographic comparing the most popular ones (source: https://mention.com/en/blog/small-business-blogging/): As this comparison chart shows, WordPress offers the best features, and it is free to use as an open-source blogging platform. I would therefore recommend this trusted and very well-established content management system (CMS), especially if you are a writer looking for the most SEO friendly and affordable blogging platform website for the following reasons:
It will save you money.
It will generate more traffic through various plugins and features.
It will save you time.
It will perform better on the internet and on search engines.
It will provide specific features to optimize your site for SEO.
Setting up a self-hosted WordPress site using the CMS WordPress.org is a great starting point for beginners and experienced website owners. Starting a WordPress blog made me learn many new digital skills such as SEO and web content writing. It enabled me to begin with a side hustle while doing a full-time teaching job until I had set up several blogs and started generating money from them.
Why is WordPress the Best Blogging Platform for Blog Monetization?
This CMS provides independence, freedom, and all the needed tools to write and optimize web content easily for monetization. Compared to the other content publishing platforms like Wix, Weebly, or Squarespace it offers the best features and functions without having to pay the additional cost for a premium hosting plan for example. Because when you register a domain name with an independent web host like NameCheap, Hostinger, or SeekaHost, you only pay for the web hosting and the domain is yours. But if you get your domain with those blogging platforms you may have to pay additional fees for their premium services and functions and if you do not pay your access to your site may be removed or restricted. Comparing CMS Contently with prices ranging from $3,000 to $25,000 per month for very complex sites you can see the huge difference compared to using WordPress for free with a WordPress Hosting plan starting at £1.25 with SeekaHost, which includes the free use of the innovative WP Blog Hosting Control Panel. You can see how to use the WordPress blogging platform and the SeekaPanel in combination to achieve great results with this blog in this video:
Apart from saving you money, WordPress also offers many great features to help you earn money. You can find WordPress plugins for literally anything to use on your website to generate an income. Examples are:
WP Plugins for ad placements, banner ad integrations, or shop integrations – find examples here.
WP Plugins for SEO and digital marketing – find examples here.
WP Plugins for affiliate marketing – find examples here.
WP Plugins for membership site functions – find examples here.
You can also see some of my suggestions in this guide:
Obviously, you will firstly require enough web traffic to make use of these plugins to start earning, which is where SEO comes into play.
How does WordPress help with SEO for higher ranks and traffic?
The WordPress.org self-hosted site code is picked up well by Google bots and Bing bots. The proof is many sites that rank higher up on SERPs built on WordPress like some of the ClickDo client case studies showing WP business blogs and websites reaching top positions on search engines, which are hosted with SeekaHost’s cheap web hosting. Effective WordPress SEO plugins like the all-in-one SEO pack are fantastic to make any web content more SEO-friendly, providing analysis regarding keywords, content length and structure, and much more. You can see how it works best in this tutorial:
If you manage to reach a 100% SEO score your published content will surely rank for intended keywords if you also take care of your off-page SEO which you can learn more about in the SEO Training Course at the SeekaHost University. For the on-page SEO I will share some insights and strategies, which you can use and apply based on my example – needless to say: do not copy 1:1 as content needs to be relevant and related.
How I achieved top ranks with targeted keywords for over 1000 visitors a month
I published the “How to make money online in Germany” article in September 2020 and since then I have managed to rank it for about 90 keywords on Google, many of them in top positions, as you can see in the table here (snapshot April 2021 with the SEMRush analytics tool): As you can see here, my article appears in the #1 position on Google for a total of 7 search terms and for other search terms in the second, third, fourth, or seventh position, which is usually also found on the first page of Google results. Currently, my article ranks for 49 keywords in the top 20 positions on Google: And you can also see how the volume of traffic has increased. In the first table, you will see that my article ranks for 3 search terms, each of which achieves a search volume of over 1000 per month on Google. These are “how to make money online“, “how to earnmoney online” and “makemoney online“. Obviously, high ranks for such popular keywords bring in more website visitors than keywords with low search volumes such as “how to make money online in Germany” with 260 searches, but it is easier for such keywords to rank, since the so-called Keyword Difficulty (KD) is lower, as in this example KD 63 vs. 71 (see table). That’s why my SEO strategy, which I created together with #1 SEO consultant Fernando Raymond of ClickDo Ltd., was focused on keywords with a lower search volume. The main SEO strategies to rank we put together are:
Research, embed and link to keywords
The keywords listed above, for which my article is now ranked on Google, I did research in advance with the help of SEO tools like SEMRush and Ahrefs. To be found for these terms on search engines, it is not enough to include these keywords in the titles and text body. You should also strategically interlink the article with other articles published on your blog, using those keywords. And you should add relevant media such as images or graphics with metadata added containing those keywords. I have previously recorded how I published another article with a similar topic and keyword analysis where you can see what to consider when publishing content on WordPress that is SEO optimized:
Monitor and track ranks and traffic
I was able to track the traffic to my website via the SeekaHost Blog Hosting Control Panel where I could integrate my Google Analytics and Clicky tracking sites. I would log in daily to check which keywords are ranking, which positions they rank in, and which of my posts rank where and attract how many visitors. I could also check where all visitors come from and how they find my blog/article. This has helped me improve my SEO strategy and writing techniques. I could see for example that I get more visitors from Germany than from English-speaking countries, so I started publishing also German content, which is now also gaining traction.
Keep on publishing-related content of high quality
After I had published the article, I wrote more blog posts that are related so that I could add the links with rankable keywords to boost the SEO. I did this on my personal blog, but also on other blogs where I have author accounts. I also added infographics with a link to the article. This all helps to create references for search engine bots sending signals of trust from other sites. Here is one example: Ways Students Can Earn Online With Writing | Entrepreneurs Toolkit As you can see, I use varying anchor texts, so I avoid the so-called “keyword stuffing”, which is rated negatively by search engines. You may have noticed that in my article I have made the keywords that are important and relevant for my contribution bold: And you also see that I have linked other relevant and related articles of mine. Likewise, I have inserted relevant videos and graphics or photos into the article and adding infographics created effectively with an infographic creator tool, can help increase engagement and therefore ranks. I then linked the graphics and images to the keywords for which I would like to rank by entering them in the details section and in the alt-text when I upload the image to my post. I show and explain all these elements in more detail with video tutorials in my SEO Copywriting course at the SeekaHost University.
What other Advantages does WordPress offer as a Blogging Platform?
WordPress is the ultimate blogging platform as that is what is originally created for. Here are some additional benefits you cannot ignore as a blogger or writer looking to make money online:
You can find and register a custom domain with a brandable name.
You can download one of 3,000+ themes specifically designed for blogs for free.
You can add social media buttons, forms, affiliate links, advanced author profiles, manage other users as blog contributors, and hundreds of other features via plugins.
You can customize your blog with the 55,000+ plugins available, many of which are free unless you want additional functions that must be paid for.
You can make use of SEO plugins, social media plugins, or analytics plugins to track your traffic and monitor your website and marketing better.
You can make use of web design or web developer tools with plugins to improve and optimize code, loading speeds, take backups, etc.
These are only a few of the many advantages of WordPress and I can only recommend it as the best blogging platform, especially in combination with the SeekaHost App as it has been developed specifically for WordPress Bloggers. If you combine both, apply effective SEO strategies and use the WP plugins strategically, then you will certainly be ahead of the online game and use your blog to make money online or as a business or news website. Big players like tech news site Tech Crunch, fashion magazine Vogue or even athletes like Usain Bolt are using WordPress as their CMS for their sites as well as other popular websites generating millions. So, get started with WordPress and the best WordPress hosting today.
Blogger and Educator by Passion | Senior Online Media & PR Strategist at ClickDo Ltd. | Contributor to many Education, Business & Lifestyle Blogs in the United Kingdom & Germany | Summer Course Student at the London School of Journalism and Course Instructor at the SeekaHost University.
Stand out from the crowd with a sharp and to-the-point video that focuses on what’s the core message of your post or content. Having a script, even for short videos, will help you lay out the groundwork and main goal for the video. You can refer to the script when in doubt and add more elements later on.
People love seeing entertaining and informational videos on social media that keep them engaged. The most successful videos on video streaming platforms are the ones that manage to combine both. Being familiar with different types of videos will help you maximize your reach across all social media platforms.
Good storytelling is one of the most invaluable skills that any blogger or content writer can have.
Visuals are everything in the online world. Having an eye-pleasing video is a must, and key elements are ensuring you are in a well-lit space for example, and capturing a video with adequate sound quality.
Although gear is not the most necessary thing in the world, having good gear can make a world of difference. A tripod, camera, and ring light will take you a long way. You can then later add on a mic for great audio capture. This is a great digital marketing strategy too.
Different social media use different video formats for their video services. On Instagram, you can have both landscape and portrait videos, but on YouTube, horizontal is still preferred.
Trending songs have been a great way to get more likes and views for videos. It is a great way to get more engagement on your post. You will have to sync the audio to the video, and this can be done via editing and social media apps.
Not everyone knows or has seen all your videos. If a video performs well, no one says that you cannot post it again. You can remake it and share it with your new followers. Strategically sharing older content will help you optimize and maximize your reach.
Influencing the extent to which people trust your brand, guest posting can help you or your business build authority via the fluid and frequent publishing of quality content you set out to offer your worldwide online audience.
Linkbuilding is an SEO technique used in guest posts to optimise a site’s ranking. 
Online portfolios of work are vital for bloggers, writers, and businesses because consumers want a first-hand look at the impact a web brand has.
Practice makes perfect and from one published post to the next, guest blogging develops and improves writing skills, directly influencing a writer’s ability to create more persuasive content for their website.
As this comparison chart shows, WordPress offers the best features, and it is free to use as an open-source blogging platform. I would therefore recommend this trusted and very well-established content management system (CMS), especially if you are a writer looking for the most SEO friendly and affordable blogging platform website for the following reasons:
As you can see here, my article appears in the #1 position on Google for a total of 7 search terms and for other search terms in the second, third, fourth, or seventh position, which is usually also found on the first page of Google results. Currently, my article ranks for 49 keywords in the top 20 positions on Google: 
And you can also see how the volume of traffic has increased. In the first table, you will see that my article ranks for 3 search terms, each of which achieves a search volume of over 1000 per month on Google. These are “how to make money online“, “how to earn money online” and “make money online“. Obviously, high ranks for such popular keywords bring in more website visitors than keywords with low search volumes such as “how to make money online in Germany” with 260 searches, but it is easier for such keywords to rank, since the so-called Keyword Difficulty (KD) is lower, as in this example KD 63 vs. 71 (see table). That’s why my SEO strategy, which I created together with #1 SEO consultant Fernando Raymond of ClickDo Ltd., was focused on keywords with a lower search volume. The main SEO strategies to rank we put together are:
This has helped me improve my SEO strategy and 
As you can see, I use varying anchor texts, so I avoid the so-called “keyword stuffing”, which is rated negatively by search engines. You may have noticed that in my article I have made the keywords that are important and relevant for my contribution bold: 
And you also see that I have linked other relevant and related articles of mine. Likewise, I have inserted relevant videos and graphics or photos into the article and adding infographics created effectively with an